9xb
21 Case Studies
Case Study: Marks & Spencer boosts engagement with 9xb’s personalised healthy lifestyle website
A 9xb Case Study
Marks & Spencer boosts tablet usage by 970% with 9xb
9xb worked with Marks & Spencer to address the challenge of increasing consumer engagement and building brand loyalty. The goal was to support the promotion of M&S healthy food products by capitalizing on the growing desire for healthy lifestyle information among their target demographic.
The solution implemented by 9xb involved creating a website featuring a personalised meal planner and interactive health profile tools. This custom development, delivered in just six weeks, allowed users to receive tailored content based on their dietary needs. The results were significant, with 9xb reporting a 970% increase in tablet usage and a 170% increase in mobile usage on the site.
View this case study…