Case Study: Kelly's Bake Shoppe achieves a seamless headless Shopify storefront with 9thCO

Kelly's Bake Shoppe increases organic pageviews 129% with 9thCO

9thCO Inc partnered with Kelly's Bake Shoppe, a specialty bakery scaling its online business. The customer was struggling with a fragmented system of four different platforms, which created complex workflows for staff and a confusing experience for customers, compounded by poor SEO and site search.

The solution designed by 9thCO involved a modern headless architecture using Shopify for e-commerce, Prismic as a CMS, and a Next.js storefront deployed on Vercel. This unified platform simplified operations with key integrations and delivered a vibrant, performant digital experience. The results for Kelly's Bake Shoppe included a 129% increase in organic pageviews, a 60.1% rise in active users, and a 25.9% increase in organic impressions.

Kelly's Bake Shoppe