Case Study: Global Furniture Group achieves lower bounce rates and improved engagement with 9thCO Inc

Cut Bounce Rate By 58%

Global Furniture Group, a successful Canadian office furniture manufacturer, needed to replace an outdated website that had become difficult to use and no longer reflected the quality of its brand or products. 9thCO Inc helped the company as part of its digital redesign effort, creating a new online experience that could better support Global’s business and rebrand.

9thCO Inc delivered a polished, user-friendly site with an online showroom, dealer reference, employee resources, and corporate profile in Canadian English, US English, and French. The solution also included responsive design, AODA compliance, location-based content, and integrations that pulled product options and costs from internal systems. The results were strong: average session length increased by 42%, mobile bounce rate dropped by 73%, and page stickiness improved by 69%.

Global Furniture Group