Case Study: Client consolidates 9 domains while protecting SEO with 9thCO Inc.

Client consolidates 9 domains with 9thCO Inc in 10.5 months

The client, a major reinsurance company, faced the challenge of rebranding and consolidating nine separate domains from seven acquired companies into a single web presence without losing existing search rankings, traffic, or lead volume. 9thCO Inc. was engaged to manage this complex merger and acquisition website migration.

The solution from 9thCO Inc. involved a holistic, optimized consolidation strategy including a loss-mitigating domain migration, streamlined information architecture, and a tandem lead generation strategy to maintain inbound leads. The results included a detailed 10.5-month research and planning phase and a comprehensive migration plan accounting for 58.2K pages to ensure a seamless transition.

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