Case Study: a global financial services provider boosts B2B conversions by 180% with 9thCO Inc's custom data layer implementation

a global financial services provider boosts B2B conversions 180% with 9thCO Inc

The vendor 9thCO Inc. worked with a global financial services provider facing a challenge. The client's website served diverse retail and B2B audiences, but a basic analytics setup aggregated all data, preventing detailed analysis and making targeted advertising impossible.

9thCO Inc. implemented a custom data layer and Google Tag Manager solution to map over 30 audience segments into GA4 as Custom Dimensions. This allowed for precise audience creation and targeting in linked advertising platforms. The vendor's work led to a 180% increase in the client's total B2B conversions.