Case Study: NYC Law Firm Drives New Revenue from AI Search with 9Sail

NYC Law Firm drives 1.7% of new revenue from AI search with 9Sail

The customer, a New York City law firm, faced a severe disruption when AI-powered search engines caused them to lose approximately 50% of their organic traffic, directly threatening their new client pipeline. They turned to vendor 9Sail for a strategy to build visibility and compete in the new AI search environment.

9Sail implemented a multi-layered AI search optimization strategy involving long-form content creation, technical SEO enhancements, and targeted online authority building. This approach positioned the firm as a recommended source in AI engines for key legal searches. As a result, 9Sail helped the client attribute 1.7% of their total new client revenue, or $19,500, directly to AI search in 2025, establishing a brand-new revenue channel.