Case Study: Olive Garden achieves higher sales and incremental delivery growth with 9Rooftops

Olive Garden boosts same-store sales 6.9% with 9Rooftops

Olive Garden faced the challenge of launching its new direct delivery service in a market dominated by third-party apps. They needed to build awareness from scratch and convince customers that ordering directly was not only available but a better option. To address this, they partnered with marketing agency 9Rooftops to develop a data-fueled digital strategy and performance creative campaign.

9Rooftops helped Olive Garden become the first national restaurant brand to launch a delivery service via Uber Direct without appearing on Uber Eats. Their campaign, delivered through online video, paid social, display, and email, focused on warmth and familiarity. This solution transformed the transactional service into an emotional brand extension. The results were significant, including a 6.9% lift in same-store sales, with delivery orders making up 3.5% of all Q4 sales; 45-50% of these sales were incremental, and the check size increased by 20%.

Olive Garden