Case Study: Aperol drives summer sales growth with 9Rooftops

Aperol boosts sales 45% with 9Rooftops

Aperol, a brand known in Italy, faced significant challenges when trying to enter the US market. Consumers were confused by the aperitif category and bartenders preferred more familiar spirits. Their initial promotional efforts were unsuccessful. To address this, they worked with the marketing agency 9Rooftops on a data-fueled digital strategy and performance creative.

9Rooftops created a new cultural occasion called the "Spritz Break," positioning the drink as a symbol of relaxed, social leisure. The solution involved multi-channel activations, from on-premise events to social content and influencer seeding. This strategy made Aperol the fastest-growing liquor in the U.S., resulting in a 45% sales increase and generating $1.8M in incremental revenue. The New York Times even named it the "Drink of the Summer."

Aperol