Case Study: 19 Crimes breaks into UFC culture with 9Rooftops

19 Crimes drives over 1.6M digital impressions with 9Rooftops

The wine brand 19 Crimes faced the challenge of expanding its reach beyond its core category and standing out in the competitive arena of UFC, a space traditionally dominated by beer and spirits. To achieve this, they partnered with the marketing agency 9Rooftops for a data-fueled digital strategy and performance creative.

9Rooftops implemented a fully integrated campaign that brought 19 Crimes directly into the UFC culture through high-energy event activations, a disruptive commercial, and co-branded retail displays. This strategy successfully introduced the brand to a new, fight-loving audience. The vendor's work contributed to 19 Crimes being the #1 imported premium wine brand and achieving over 1.6 million digital impressions.

19 Crimes