Case Study: Hotel EMC2, Autograph Collection boosts website performance and hotel visibility with 97 Switch

Hotel EMC2, Autograph Collection wins 2017 Hotel Opening of the Year and 10.2:1 ROI with 97 Switch

Hotel EMC2, Autograph Collection, an art-and-science themed hotel in Chicago, required a comprehensive digital launch and ongoing marketing strategy. They partnered with vendor 97 Switch for services including web design, development, and marketing to establish their online presence before their 2017 opening and to navigate subsequent challenges like the pandemic.

97 Switch implemented a full suite of services, launching the hotel's original website with an art-and-science inspired design and later refreshing it in 2024. This solution led to the hotel winning Marriott's Hotel Opening of the Year award in 2017. The ongoing partnership delivered significant results, including over 1,800 private event leads, a 10.2 to $1 ROI on direct Marriott revenue, and the hotel achieving a #1 ranking on TripAdvisor out of 210 Chicago hotels.

Hotel EMC2, Autograph Collection