Case Study: Omaha Children's Clinic P.C. revitalizes its 70-year-old brand with 92 West

Omaha Children's Clinic PC revitalizes its 70-year-old brand with 92 West

Omaha Children's Clinic P.C., a pediatric clinic with a 70-year history, partnered with the advertising agency 92 West for a comprehensive rebranding project. The clinic's challenge was to revitalize its esteemed but aging brand to ensure it remained relevant and competitive in the modern healthcare landscape.

92 West addressed this by conducting deep consultations with the clinic's founders and extensive market research. The agency developed a new brand narrative and visual identity that honored the clinic's heritage. The solution successfully resonated with both existing and new staff, and was met with enthusiastic approval from longstanding clients. The rebrand also effectively attracted a growing number of new clientele, propelling the clinic forward with renewed vitality.

Omaha Children's Clinic PC