Case Study: UCLA strengthens branding and storytelling initiatives with 90,000 FEET

UCLA - Customer Case Study

UCLA has partnered with 90,000 FEET for nearly 10 years on branding initiatives across multiple departments, including the UCLA Athletic Department and the Anderson School of Business. As the university expanded campaigns and events across sports, business, media, and entertainment, it needed compelling brand storytelling and messaging support to connect with its audiences.

90,000 FEET supported UCLA by creating branding films and helping shape event communications, including for the Sports Game Day Event sponsored by MEMES. The work helped UCLA showcase its initiatives through stronger narrative-driven content, and while no specific numerical results were provided, the partnership contributed to high-profile branding efforts and an interview with storytelling expert Peter Guber that reinforced the campaign’s impact.

UCLA