Case Study: Toyota engages families with the Highlander content series with 90,000 FEET

Toyota - Customer Case Study

Toyota wanted a story that would connect the Highlander SUV to family life in a fresh, engaging way. 90,000 FEET was brought in to help shape a content-driven campaign for the 2014 Highlander, using brand strategy, concept ideation, scriptwriting, production, and launch support.

90,000 FEET created an over-35-video series featuring a witty eight-year-old who enthusiastically promotes the Highlander to his audience, making the vehicle feel like part of the family. Shot in a homey suburban setting, the series earned more than 40,000 YouTube views in just two days, showing strong early engagement for Toyota.

Toyota