Case Study: Sony boosts in-store engagement with 90,000 FEET's Sony Network

Sony - Customer Case Study

90,000 FEET worked with Sony, which needed a better way to use its in-store screens now that cardboard point-of-purchase displays were no longer effective. Sony had already discovered that its screens reached 60 million viewers a month, creating an opportunity to turn retail displays into a more engaging brand channel.

90,000 FEET proposed and helped build an in-store Sony Network, aligning content across Sony Pictures, TV networks, Sony BMG Music, and the PlayStation division to create a unified Sony-owned media experience. The solution included strategy, concept development, scriptwriting, video production, digital rollout, and post-production, helping Sony transform its retail screens into a branded network with broader reach and stronger in-store impact.

Sony