Case Study: Google boosts API awareness with 90,000 FEET’s spy-thriller storytelling campaign

Google - Customer Case Study

Google partnered with **90,000 FEET** to help make its API division’s complex, technical offering more engaging and easier to understand. The challenge was to “un-geek” APIs and position them as relevant, entertaining, and memorable for a broad audience.

**90,000 FEET** created two ten-minute spy-thriller films, **“Adapt Or Die”** and **“The Chaos Protocol”**, supported by a 360-degree campaign including rich media, editorial content, a deeper-dive content hub, music video content, and worldwide premiere events. The approach helped Google present APIs as a forward-thinking, cool story-driven brand experience and extended the films across digital and experiential channels, though no specific performance metrics were provided.

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