Case Study: Dodge achieves a successful global launch with 90,000 FEET

Dodge - Customer Case Study

90,000 FEET helped Dodge with the European launch of its brand, aiming to capture attention in a crowded market and introduce the vehicle in a memorable way. The challenge was to build awareness for Dodge globally while making the brand stand out through an engaging product launch campaign.

90,000 FEET created the “RamRash” viral web series, a mysterious story-driven campaign in which an unexplained red ram rash spread across Europe and subtly connected back to Dodge’s ram head logo. The campaign drove more than 90,000 YouTube hits in one day, sent viewers to the RamRash website to test drive the car, and was so successful that it expanded from Europe to Asia and the United States, ultimately reaching 80 countries.

Dodge