Case Study: Boeing highlights partnership and female leadership with 90,000 FEET

Boeing - Customer Case Study

90,000 FEET worked with Boeing, the global aerospace company, to tell a story that highlighted Boeing’s long-standing collaboration with the University of Washington and its commitment to female leadership. The project centered on a branded campaign spot featuring Captain Suzanna Darcy-Hennemann, Boeing’s Chief Pilot and Director of Boeing Flight Training, and was used across traditional, digital, website, and internal communications channels.

90,000 FEET developed the concept, storyboards, and full production/post-production for the Boeing/UW piece, blending heritage storytelling with a showcase of Captain Hennemann’s record-breaking around-the-world flight in a Boeing 777. The result was a sweeping brand film that reinforced Boeing’s legacy and leadership values, though no specific quantitative results were provided in the case study.

Boeing