Case Study: Baja Fresh boosts brand engagement with 90,000 FEET

Baja Fresh - Customer Case Study

Baja Fresh, a fast-casual Tex Mex restaurant chain owned by Wendy’s, wanted to reinforce its fresh, independent brand image and avoid feeling like a typical fast-food campaign. Baja Fresh customers saw themselves as different from mainstream fast food diners, so the challenge was to create marketing that felt natural, real, and fun while staying true to the brand. 90,000 FEET developed the campaign across TV, radio, and digital channels.

90,000 FEET created an integrated cross-platform campaign built around the anthem “Eat Like Us,” featuring traditional commercials, long-form video, radio spots, website content, and social media support. The work included creative strategy, storytelling, production, and customer support, helping Baja Fresh present a more authentic and engaging brand experience. The case study does not provide specific numerical results or measurable performance metrics.

Baja Fresh