Case Study: Apigee drives digital storytelling success with 90,000 FEET

Apigee - Customer Case Study

Apigee, Google’s API division, needed a way to make its “Adapt or Die” message mainstream and engaging for a broader business audience. They partnered with 90,000 FEET to develop a creative, story-driven campaign that could explain the value of APIs without heavy technical jargon.

90,000 FEET produced a ten-minute action spy thriller, “Adapt Or Die,” supported by a multi-platform content marketing launch including a movie hub, teasers, trailers, editorial partnerships, events, and related video content. The campaign exceeded all performance benchmarks by a healthy margin, and its success led to a follow-up project, “The Chaos Protocol,” being green-lit just a month after the world premiere.

Apigee