Case Study: Microsoft achieves engaging video case studies at scale with 90 Seconds

Microsoft creates 96 video case studies across 8 countries with 90 Seconds

Microsoft, a tech titan, sought to revolutionize its customer communication by shifting from written case studies to more engaging video formats. Their challenge was producing this video content across a vast geographical customer base, which posed significant logistical, cost, and time hurdles while trying to maintain consistent quality and narrative coherence. They partnered with the video production platform 90 Seconds to address this.

Using the 90 Seconds platform, Microsoft conducted shoots across multiple locations with real-time editing and collaborative input. This digitally-enabled model streamlined the entire production process. The outcome was the successful creation of 96 compelling video case studies across 8 countries and 16 cities. The technical audience response was exceptional, demonstrating the high quality and effective storytelling that static case studies could not achieve.

Microsoft