Case Study: Amazon achieves global video consistency and scale with 90 Seconds

Amazon creates 565 videos across 33 countries with 90 Seconds

Amazon, a global leader in e-commerce and technological innovation, faced the challenge of producing diverse, high-quality video content across 33 countries and 59 cities while navigating varied cultural contexts and maintaining a consistent global brand message. To achieve this, they partnered with the video production platform 90 Seconds.

The solution implemented by 90 Seconds was to activate its global network of Creator Partners. This resulted in the production of 565 locally tailored yet globally consistent videos. The outcome for Amazon was a continuous flow of content that enabled regional teams to launch campaigns faster without sacrificing brand alignment or quality.

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