Case Study: Placita In Home Care boosts conversions with 9 Clouds

Placita in Home Care boosts conversions by 2,113.8% with 9 Clouds

Placita In Home Care, a provider of in-home care and assisted living services in Arizona, partnered with vendor 9 Clouds to amplify their reach and generate more client inquiries. Their challenge was to strategically invest their budget to connect with more families seeking care services, rather than simply spending more, while keeping ad costs sustainable and building a scalable strategy.

9 Clouds implemented a multi-campaign approach, expanding and fine-tuning Placita's successful Google and Microsoft Ads search campaigns before adding Google Display Ads to build brand awareness. This strategy resulted in a massive 2,113.8% increase in conversions and a 50.9% decrease in cost per conversion. The vendor also helped drive website traffic up by 423% while making ad spending more efficient, successfully meeting the customer's goal of affordable client acquisition.

Placita in Home Care