Case Study: Miller Johnson boosts awareness and pride with 8Thirtyfour’s "We Are Here" campaign

Miller Johnson earns 163,000 PPC impressions with 8Thirtyfour

Miller Johnson, a law firm based in Grand Rapids and Kalamazoo, sought the services of 8Thirtyfour to launch an integrated campaign. Their challenge was to create a campaign that would highlight their female attorneys and staff, with the dual goals of increasing external awareness of the firm and fostering internal pride.

The vendor, 8Thirtyfour, developed the "We Are Here" campaign, which encompassed design, advertising, digital, and public relations services. The campaign included photo shoots, the creation of over 30 ad pieces, a dedicated landing page, and earned media features. As a result, the pay-per-click ads generated over 163,000 impressions with approximately 1,000 website clicks, while publication ads garnered over 250,000 impressions, successfully increasing visibility for Miller Johnson.

Miller Johnson