Case Study: Michigan Celebrates Small Business achieves a cohesive event brand with 8THIRTYFOUR

Michigan Celebrates Small Business delivers 2020 gala assets across print and digital with 8Thirtyfour

8Thirtyfour was engaged by Michigan Celebrates Small Business (MCSB) to develop a creative concept and design all the collateral for their 2020 Awards Gala. The challenge was to create a fun, energetic, and cohesive brand identity for the event, which also needed to be adapted for a virtual format due to the unexpected shift caused by the COVID-19 pandemic.

The team at 8Thirtyfour provided a bold secondary color palette and font that complemented the MCSB brand, which was then applied to a wide range of deliverables including social media imagery, email marketing graphics, and an event program. 8Thirtyfour successfully pivoted to create additional graphics for the virtual event announcement, ensuring brand consistency across all materials. The result was a fully integrated set of assets that maintained the event's energetic atmosphere despite the change in format.

Michigan Celebrates Small Business