Case Study: Lavender Life achieves major earned media growth with 8Thirtyfour

Lavender Life boosts earned media 16 pieces in 3 months with 8Thirtyfour

Lavender Life, a family-run farm and e-commerce business, engaged the PR agency 8Thirtyfour to broaden its media presence beyond its established reputation for foster care initiatives. The challenge was to shift focus to its other product lines, such as skincare and spa items, to drive company growth.

8Thirtyfour implemented a comprehensive public relations strategy that included competitor analysis, media relations, and strategic outreach around holidays and events. The agency successfully secured 16 earned media placements in just three months. The most significant result was a feature of Lavender Life's Comfort Duo on The Drew Barrymore Show, which led to a 150% sales increase and reached millions of viewers.

Lavender Life