Case Study: Inforum’s International Women’s Day sells out and earns major media coverage with 8Thirtyfour Integrated Communications

Inforum’s International Women’s Day sells out 1 month early with 8Thirtyfour

Inforum’s International Women’s Day selected 8Thirtyfour to handle the public relations for its 2018 Capstone Event featuring Tarana Burke. The challenge was to generate significant local and regional media coverage for the event, which centered on the sensitive and impactful Me Too movement, with the ultimate goal of selling out the event.

8Thirtyfour implemented a comprehensive PR campaign that included strategic media research, ongoing pitching, and careful coordination of interviews. This successful approach secured 20 pieces of earned media with over 137 million monthly digital impressions and resulted in the event selling out more than a month in advance.

Inforum’s International Women’s Day