Case Study: Feeding America West Michigan boosts grand opening media coverage with 8Thirtyfour

Feeding America West Michigan earns 19 media placements with 8Thirtyfour

Feeding America West Michigan, a food bank serving 40 counties, faced the challenge of generating significant media attention for the grand opening of its new distribution center. The nonprofit needed to raise awareness about increasing food assistance needs and communicate how the new facility would help fight regional food insecurity. They engaged the vendor, 8Thirtyfour, for a media relations campaign to address this challenge.

8Thirtyfour developed and executed a comprehensive strategy that included targeted media outreach, personalized pitches, and event support. Their solution secured 19 media placements, resulting in an estimated 164,848 views and an advertising value equivalent of $60,986. The campaign successfully generated sustained coverage that highlighted the new facility as a critical lifeline for families across West Michigan.

Feeding America West Michigan