Case Study: Creston Neighborhood builds holiday cheer and drives local engagement with 8Thirtyfour

Creston Neighborhood launches Lights on Creston in 2 weeks with 8Thirtyfour

The Creston Neighborhood in Grand Rapids sought to create a memorable annual holiday event to increase awareness of the area and drive foot traffic to its local businesses. The vendor, 8Thirtyfour, was engaged to design, coordinate, and promote the "Lights on Creston" event to meet these goals and encourage community participation.

8Thirtyfour implemented an integrated solution that included designing event branding, creating a dedicated website, managing social media and advertising, and organizing volunteer and artisan recruitment. While the case study was published just prior to the event, the results were not yet fully realized; however, 8Thirtyfour successfully built the foundational elements for a scalable annual event designed to generate significant community engagement and economic impact for the Creston neighborhood.

Creston Neighborhood