Case Study: Cooper’s Hawk Winery & Restaurants boosts West Michigan grand opening buzz with 8THIRTYFOUR

Cooper’s Hawk Winery & Restaurants sparks Grand Rapids buzz with 8THIRTYFOUR, earning 13 media pieces and 4 influencer posts

Cooper’s Hawk Winery & Restaurants partnered with 8thirtyfour to generate local excitement for the grand opening of its 37th location in West Michigan. The challenge was to create significant buzz in the Grand Rapids area through a comprehensive communications strategy.

8thirtyfour executed an integrated campaign that included a social media influencer program, media outreach, and event coordination over a three-month period. The results were 13 pieces of earned media coverage and engagements with 4 local influencers, which collectively reached over 31 million people and targeted an audience of 131,689 followers in the local area.

Cooper’s Hawk Winery & Restaurants