Case Study: Aspenware achieves revenue-driving product catalog intelligence with 8th Light

Aspenware targets +3% ticket revenue uplift with 8th Light

8th Light partnered with Aspenware, a large ecommerce platform for ski resorts, to address a significant challenge. The platform struggled to extract business insights from its highly inconsistent and unstructured product catalogs across numerous customized storefronts. This lack of standardized metadata inhibited personalization, raised development costs for new features, and limited the capabilities of its pricing engine and analytics.

To solve this, 8th Light developed an AI-driven enrichment pipeline powered by large language models like GPT-4o. The solution parsed, normalized, and structured product data in real time, enabling the calculation of key attributes like per-day pricing without manual intervention. This foundational work by 8th Light is expected to unlock significant revenue growth, with estimates predicting a 3% uplift in overall ticket revenue and a 3-5% uplift among high-value return users.

Aspenware