Case Study: AllCampus boosts advisor efficiency with 8th Light's CRM redesign

AllCampus reduces onboarding time by 25% with 8th Light

AllCampus, a leading provider of enrollment and marketing support for higher education institutions, partnered with 8th Light to address inefficiencies in their internal CRM platform, Archa. The system had become a one-size-fits-all tool that failed to meet the specific needs of its different users, forcing advisors and admins to rely on memory and external workarounds like spreadsheets to complete their daily tasks and reporting.

8th Light reimagined the platform by redesigning key workflows, simplifying navigation, and overhauling the identity access management system to enable role-specific experiences. This solution delivered measurable results, including a 20–30% increase in advisor call volume and a 25% reduction in onboarding time for new staff. The partnership also reduced the organization's reliance on external reporting tools and established a stronger, product-minded culture for future innovation.

AllCampus