Case Study: Peachy Athletic achieves 200% Black Friday sales growth with 8fig

Peachy Athletic drives 200% Black Friday sales growth with 8fig

Peachy Athletic, a fitness apparel company founded by Amanda Martin, faced challenges securing sustainable funding to grow its business. After a negative experience with a merchant cash advance provider, the founder needed a flexible and trustworthy financing solution to invest in inventory and marketing. She turned to the vendor, 8fig, for its growth funding platform.

8fig provided Peachy Athletic with a customized and flexible funding plan based on the business's performance. This capital injection allowed the company to launch over 50 new products and invest in marketing campaigns. As a result, Peachy Athletic achieved 200% sales growth during Black Friday and doubled its average sales within three months.

Peachy Athletic