Case Study: United Way of Youngstown amplifies community impact with 898 Marketing

United Way of Youngstown produces a 30-minute virtual giveaway with 898 Marketing

The United Way of Youngstown, a nonprofit fundraising organization, faced challenges in continuing its community outreach and annual donor giveaway event during the COVID-19 pandemic. The organization partnered with vendor 898 Marketing to tell its story and adapt its initiatives for a virtual environment.

898 Marketing created the "We Were There" campaign to highlight the United Way's pandemic efforts. For the annual car giveaway traditionally held in-person, 898 Marketing produced a complete 30-minute virtual TV program that was broadcast on WYTV, allowing all contestants to participate remotely. This solution successfully transitioned a key fundraising event to a safe, virtual format while promoting the client's mission.

United Way of Youngstown