Case Study: NorthShore University HealthSystem builds a healthcare campaign around advanced technology and personal care with 88 Brand Partners

NorthShore University HealthSystem - Customer Case Study

NorthShore University HealthSystem, one of the largest hospital networks in the region, wanted a campaign that would highlight both its advanced technology and the personal attention given to each patient. It worked with 88 Brand Partners to develop a message that could support that positioning across advertising channels.

88 Brand Partners created the overarching theme “Healthcare for what’s next,” and extended it into multiple broadcast television spots as well as print and digital campaigns for seven NorthShore service lines in 2015. The partnership has lasted six years, and the initial broadcast television launch of the NorthShore Next Generation spot generated 60M impressions in a seven-week period.

NorthShore University HealthSystem