Case Study: American Veterinary Medical Association refreshes its brand with 88 Brand Partners

American Veterinary Medical Association - Customer Case Study

The American Veterinary Medical Association, the nation’s third-largest member organization, needed a total brand overhaul after 150 years without a major rebranding project. As the veterinary profession changed, AVMA wanted its brand to better reflect its members, and it turned to 88 Brand Partners for help.

88 Brand Partners delivered a new logo and tagline, a new visual system, and new communications materials for AVMA. The work also extended to AVMA PLIT and AVMA LIFE, with 3 separate entities receiving a full rebranding treatment, and the research reached 50 percent of AVMA members, nearly 45,000 veterinarians.

American Veterinary Medical Association