Case Study: The Paper Store increases paid social revenue with 829 Studios

The Paper Store increases paid social revenue by 70% with 829 Studios

The Paper Store, a brick-and-mortar and e-commerce retailer, needed to scale its online revenue while also supporting in-store promotions. They faced challenges with creative asset performance, audience targeting, and budget allocation across digital channels. To address this, they partnered with vendor 829 Studios for services including paid social, paid search, and creative strategy.

829 Studios implemented a full-funnel, multi-channel strategy spanning Meta, Google, and Bing. Their solution included strategic creative testing, campaign restructuring, and hyperlocalized campaigns for retail locations. This approach drove a 70% year-over-year increase in paid social revenue and a 207% quarter-over-quarter revenue increase from Meta ads. Google Ads efforts resulted in a 52% revenue increase for brand campaigns, significantly scaling The Paper Store's e-commerce performance and in-store engagement.

The Paper Store