Case Study: Mesa builds credibility and launches homeowner financing with 829 Studios

MESA lands TechCrunch coverage and launches from stealth with 829 Studios

The fintech company Mesa needed to establish credibility and define a new category in homeowner financing while launching from stealth mode. They partnered with 829 Studios, utilizing their public relations services, to build their reputation and position their innovative mortgage and credit card products.

829 Studios developed a strategic media launch that secured exclusive coverage in TechCrunch, aligning Mesa with tech credibility. The team then cultivated key media relationships, leading to features in outlets like Fortune, to announce product availability and highlight partnerships. This approach successfully built the trust necessary for Mesa to reshape the homeowner financing experience.

MESA