Case Study: Impel secures $140M in growth capital with 829 Studios

Impel secures $104M in growth capital with 829 Studios

Impel, a digital engagement platform for the auto industry, partnered with vendor 829 Studios for a comprehensive rebrand. The challenge was to develop a new brand identity, including a name change from SpinCar, a modern website, and a go-to-market strategy to reflect its expanded suite of imaging and merchandising products and support accelerated growth.

The solution from 829 Studios involved a research-driven branding process and a full visual identity refresh, culminating in the launch of the new Impel brand through an integrated website and marketing campaigns. As a result, within 12 months of the launch, Impel secured $104 million in growth capital, experienced over 100% revenue growth, and completed three acquisitions, positioning the company for significant expansion.

Impel