Case Study: Harvard Kennedy School boosts brand visibility and enrollments with 829 Studios

Harvard Kennedy School lowers CPL to a fraction with 829 Studios

Harvard Kennedy School needed to drive cost-efficient enrollments and increase awareness for its executive education programs. The school partnered with digital agency 829 Studios, which employed paid social, paid search, and SEO services to address these challenges.

829 Studios implemented targeted campaigns using LeadGen form ads and asset-based ads across LinkedIn, Google, and Display networks, significantly lowering the cost per lead. The vendor also redesigned the Public Leadership Credential microsite to streamline the enrollment process. These efforts expanded the school's outreach to new audiences, improved user engagement, and positioned the programs for long-term success.

Harvard Kennedy School