Case Study: BCBG Achieves 110% of Paid Search Revenue Goal with 829 Studios

BCBG achieves 110% of paid search revenue goal with 829 Studios

BCBG, a women’s fashion retailer, faced decreasing revenue and diminished organic traffic for its e-commerce brands. To address this challenge, they partnered with 829 Studios for services including search engine optimization (SEO) and paid search and social advertising.

829 Studios implemented a dual solution, first optimizing the brand sites for SEO to drive organic traffic. They also created cost-effective, dynamic ad campaigns with custom creative units for specific media placements. This strategy allowed BCBG to consistently meet and exceed revenue goals, achieving 110% of their paid search revenue target and generating over $1.6 million in paid social revenue. The successful approach was later scaled to other brands within BCBG's portfolio.

BCBG