Case Study: Scott Dunn achieves greater media exposure with 8020 Communications

Scott Dunn boosts revenue and lifts valuation to £70m with 8020 Communications

The luxury tour operator Scott Dunn faced the challenge of securing greater exposure in national business and broadcast media to reach affluent customers, despite its modest size and lack of new corporate activity. The vendor, 8020 Communications, was appointed to undertake this challenging PR brief.

8020 Communications developed a three-pronged PR strategy to reposition Scott Dunn and its founder for business media. The results included major profile pieces in the Sunday Times and Evening Standard, plus an interview on BBC Radio 4. This media exposure significantly increased revenues over the following year and raised awareness in the investment community, culminating in the sale of a majority stake for £70m within 24 months.

Scott Dunn