Case Study: Royal Brunei Airlines launches non-stop London service with 8020 Communications

Royal Brunei Airlines generates 33 media pieces in 2 months with 8020 Communications

8020 Communications was hired by Royal Brunei Airlines to promote the 2018 launch of its new non-stop route between London Heathrow and Brunei. The challenge was to raise awareness of the airline and this new route with UK travelers, demonstrate service enhancements to stakeholders, and position its one-stop flight to Melbourne as an attractive option for travel to Australia.

The solution implemented by 8020 Communications involved a celebratory strategy that included a VIP launch event, media engagements, and on-the-ground activities for the inaugural flight. This approach generated significant media and stakeholder engagement, resulting in 33 pieces of media coverage with an online readership of 23.6 million over a two-month period.

Royal Brunei Airlines