Case Study: Port of Dover achieves more positive media coverage with 8020 Communications

Port of Dover improves media coverage with 8020 Communications, reaching FT, The Times and BBC

Following negative media attention related to Brexit and travel delays, the Port of Dover and its ferry operators appointed 8020 Communications to transform its public image. The challenge was to shift the narrative by promoting the port's strengths, its vital role, and its successes to government, holidaymakers, and the logistics industry.

8020 Communications developed a strategic media relations plan centered on organized briefings and exclusive site visits for influential journalists. This approach provided firsthand access to the port's operations and its CEO, leading to more accurate and positive coverage. As a result, key messages about the port's efficiency and innovation were successfully communicated across major national media outlets, and a strong relationship with a leading travel commentator led to repeated public reassurances about the passenger experience.

Port of Dover