Case Study: OAG boosts aviation media presence and business value with 8020 Communications

OAG wins 68% tier-one coverage with 8020 Communications

OAG, a trusted worldwide source of aviation data and analysis, faced the challenge of needing to significantly increase its media presence to support its perceived value for a potential sale. The company engaged 8020 Communications for PR and corporate communications services to help build its profile in trade and national media.

8020 Communications positioned OAG as a leader in topical aviation insights by developing data-led thought leadership and reactive media comment on industry trends. This approach resulted in 68% of coverage being in tier one publications and an average of 153 quality news stories initiated annually, successfully raising OAG's profile for its corporate goals.

OAG