Case Study: London Biggin Hill Airport strengthens leadership and share of voice with 8020 Communications

London Biggin Hill Airport earns 166 media hits and 35% more followers with 8020 Communications

London Biggin Hill Airport, one of Europe's top business aviation airports, faced significant challenges maintaining its operations and positive messaging during the Covid-19 pandemic. The airport's management wanted to project leadership and dependability despite lockdowns and travel restrictions. They partnered with 8020 Communications to develop a strategic communications and marketing initiative.

8020 Communications worked with the airport to create a multi-faceted program. This included launching a Contactless Travel programme, a support plan for air charter operators, and a dedicated on-site Covid testing centre. The vendor secured extensive media coverage, resulting in 166 pieces in 2020 alone. Their LinkedIn campaign grew the airport's followers by 35%. Most notably, London Biggin Hill moved from being London's third busiest private aviation airport to second place, confirming the success of the strategy implemented by 8020 Communications.

London Biggin Hill Airport