Case Study: London Biggin Hill Airport reaches niche aviation professionals with LinkedIn ads from 8020 Communications

London Biggin Hill Airport drives 135,237 video views with 8020 Communications

8020 Communications helped its client, London Biggin Hill Airport, to raise awareness of its new on-site hotel, The Landing. The challenge was to specifically target business aviation professionals, such as corporate pilots and aerospace engineers, for whom the hotel would be most relevant, requiring a highly focused marketing approach.

The solution implemented by 8020 Communications was a four-week LinkedIn ad campaign using targeted video content. This strategy successfully achieved 135,237 video views from 214,804 impressions and drove 308 clicks to the airport's website. The campaign's effective targeting and high-quality content led to continued partnership between 8020 Communications and the airport on subsequent projects.

London Biggin Hill Airport