Case Study: Jetcraft engages hard-to-reach audiences with multi-channel communications from 8020 Communications

Jetcraft doubles video output and lifts YouTube views 50% with 8020 Communications

Jetcraft, a leader in international aircraft sales, faced the challenge of maintaining its distinctiveness and engaging its elite, hard-to-reach customer base of UHNWIs and corporate clients. To preserve its lead, the company worked with vendor 8020 Communications to deliver high-quality, multi-channel communications.

8020 Communications implemented a strategy for Jetcraft's content platform, Jetstream, creating articles and videos and securing media placements in top-tier outlets. This approach established the company's authority and engaged its audience. The results included a 35% increase in articles created, a 50% rise in video views, and 130 editorial placements that reached 1.4 billion readers, a 75% increase from the prior period.

Jetcraft