Case Study: Expedia Partner Solutions boosts post-COVID travel recovery with 8020 Communications

Expedia Partner Solutions boosts Return to Travel coverage with 8020 Communications in 2020

Expedia Partner Solutions (EPS), the B2B partnership brand of Expedia Group, faced the challenge of communicating a new narrative in response to the COVID-19 pandemic. The long-term client tasked vendor 8020 Communications with promoting its 'Return to Travel' story through global trade media relations to position EPS as the ideal partner for travel agents, OTAs, and loyalty brands to support post-pandemic recovery.

8020 Communications implemented a media relations strategy that included drafting marketing content and securing press coverage across Europe, North America, and Asia. The results included high-impact video interviews for EPS executives and significant media coverage, such as the international launch of the TAAP incentive scheme in Tier 1 media. A coordinated campaign with new partner Travala specifically generated 29 pieces of coverage, successfully raising awareness of EPS among new trade audiences.

Expedia Partner Solutions (eps)