Case Study: Delta boosts UK airline reputation with 8020 Communications

Delta raises UK travel awareness across 306 destinations with 8020 Communications

8020 Communications was engaged by Delta, one of the world's largest airlines, to support its PR initiatives in the UK. The challenge was to enhance Delta's reputation and position it as the leading carrier to the US through creative consumer and trade media activity.

8020 Communications implemented a targeted PR strategy that included high-profile media events for new route launches and adding value to corporate announcements. The vendor secured prominent media attendance and built newsworthy activities into press trips. This approach successfully enhanced Delta's reputation in the UK and raised awareness of its new routes, solidifying its status as a top airline for travel between North America and the UK.

Delta