Case Study: Brunei Tourism boosts UK destination awareness with 8020 Communications' creative media relations solution

Brunei Tourism engages 2 travel influencers and VIP flyers with 8020 Communications

8020 Communications was hired by Brunei Tourism to support its destination marketing campaign and encourage more UK travelers to visit Brunei and fly with Royal Brunei Airlines. The challenge was that the conventional method of press trips was not possible due to budget constraints, requiring a creative media relations solution.

The vendor's solution was to bring Brunei to the media by creating a pop-up Visit Brunei Escape Room in London, themed around the country's rainforest. 8020 Communications worked with a production company to transform a space and used puzzles based on facts about Brunei to educate attendees. The activation was a hit with journalists and influencers, who enthusiastically reviewed the experience and learned about the destination.

Brunei Tourism